State Grid Yichang Power Supply Company Holds “Turn Green into Power, Light Up the City” Brand Day Event

Recently, actively responding to the branding initiative of State Grid Hubei Electric Power, State Grid Yichang Power Supply Company held the “Turn Green into Power, Light Up the City” Brand Day event simultaneously at the Three Gorges Waterfall Scenic Area and the State Grid Dongshan Power Supply Service Hall. The event highlighted the company’s commitment to green development and public service, enhanced public brand recognition, and built consensus on coordinated development among government, enterprises, and the public.

Site of the “Turn Green into Power, Light Up the City” Brand Day event. Photo by Chen Shuting

At the Three Gorges Waterfall Scenic Area, the company set up a branded check-in station featuring hand-cranked generators and educational display boards on carbon knowledge. The station created an interactive, photo-friendly, and educational youth-oriented communication setting, allowing tourists to learn about green electricity through immersive experiences.

Event site. Photo by Chen Shuting

At the State Grid Dongshan Power Supply Service Hall, the company carefully created a brand promotion area integrating science popularization, interaction, and service. The site featured educational display boards on green electricity and an interactive carbon knowledge quiz area. Staff members explained orderly power use, safe electricity use, and green energy conservation, allowing citizens to experience the warmth of power supply service through relaxed interactions.
Shi Mengqi, deputy director of Huanghua Power Supply Office of State Grid Yichang Yiling District Power Supply Company, said: “This event comprehensively showcased the company’s brand image of green development and public service in a form well received by the public. In the future, we will continue to uphold the mission that ‘the people’s power industry serves the people.’ With reliable power and quality service, we will empower the high-quality development of the local cultural and tourism industry and contribute to building a green and low-carbon city.”