Luoyang Proposing to Promote IP Products by live-streaming

Mystery boxes containing replicas of famous cultural relics and artifacts, Tang tri-colored glazed pottery ornaments, creative paper-cutting works...As the "Double 11" shopping festival (China's annual online shopping bonanza) approaches, companies from the cultural and creative industry in Luoyang are getting busy as they intensify their efforts to prepare sufficient supplies and strive to seize larger market shares. Compared with previous years, more and more companies prefer to promote their products by live-streaming this year, to get more exposure and increase the influence of Luoyang's cultural and creative products.

"Luo Di and Tuo Ge" 

While getting ready for this year's "Double 11" shopping festival, those companies have also increased the proportion of new cultural and creative products themed on "Da Bai" (a colloquial term referring to the medical staff wearing protective suits bearing resemblance with Baymax) and "Luo Di and Tuo Ge" in response to the new trend of the market. 

Tang tri-colored glazed pottery ornaments

Workshops in Sancai Town, Mengjin County are among the main e-commerce suppliers of Tang tri-colored glazed pottery products in Luoyang. In addition to offline sales, those crafts and ornaments are mainly sold online on e-commerce platforms such as Tmall, Taobao, and Weidian. Every year, sales of stores peak during the "Double 11" shopping festival. The local stores have stocked up brand-new tri-colored glazed pottery products apart from the hot-selling tri-colored glazed horses and camel. Those products will be presented and promoted in their renovated live-streaming rooms if possible. 

Replicas of ancient Chinese bronzes

In Baiyuan Town and the neighboring Gezhai Town of Yichuan County, Luoyang, there are also a number of workshops which are specialized in producing replicas of ancient Chinese bronzes and have strong interests in joining online sales featuring "live streaming plus". In order to meet the needs of different consumers, they have prepared a series of replicas of those items discovered at Sanxingdui Ruins, such as bronze masks, busts of human figures, and human figures in the posture of flying and standing upright. Warm-up activities for this year's "Double 11" shopping festival have started on these workshops' accounts on platforms including WeChat Channel and Douyin/Tiktok.

Experts believe that "live-streaming plus" is a new channel for the growth and development of cultural and creative companies, which enables more people to understand the practical value of cultural and creative products so that more people can approach and feel the charm of Luoyang's local culture. （Source: www.lyd.com.cn)