Why Does Luoyang Cultural Tourism Stand Out?

The crowded historical and cultural block of Luoyang Ancient City

Performance Night Banquet in Tang Dynasty Palace

Night tours of Longmen Grottoes

The hustle and bustle of Xigong Street

The camping area of an agricultural theme park in Jinxiu Duyang Future-oriented Village, Luoning County

During the New Year's Day holiday, Luoyang received 1.896 million visits and a total tourism income of CNY 1.071 billion, an increase of 42.58 percent and 70.93 percent year-on-year respectively, marking a good start of Luoyang's cultural tourism market in 2024.

Looking back to 2023, various destinations seized the opportunity of the strong recovery of cultural tourism, and made great efforts to attract tourists. In the fierce competition, why did Luoyang stand out?

By following the correct trend of the rapid development of the new cultural tourism industry, Luoyang has vigorously boosted new cultural tourism forms, continuously enriched immersive consumption scenarios, and actively innovated methods of attracting tourists, thus to embark on a unique journey of promoting new cultural tourism industry.

"Luoyang is the right place to wear Hanfu," said Wu Jing, a tourist from Hubei who visited Luoyang during New Year's Day holiday. Luoyang boasts a profound historical and cultural inheritance, with many cultural heritages and historical sites, such as Lijingmen, Luoyi Ancient City, Yingtianmen, Tiantang and Mingtang halls, all serving as the best places to visit in Hanfu.

Tourists come to Luoyang for Hanfu, but choose to stay for new consumption scenarios and experiences. The immersive experience is a new opportunity for the development of the cultural tourism industry at this stage. Luoyang grasps the new changes in the industry, and strives to enrich the new forms of immersive cultural tourism, allowing tourists to immerse themselves in various projects and enjoy themselves. During the 2023 Peony Cultural Festival, Luoyang launched the "Mysterious City and Fantasy Story", a script-based role-playing game, connecting 40 immersive games across the whole city, which was quite creative. This new experience mode has won praise from many players, and some visitors even made a special trip from Hangzhou, Nanjing, Chengdu and other places to experience the long-lasting history, culture and unique charm of Luoyang in the fantasy journey.

Tourists can taste the delicious on Shizi Street in Laocheng District and Xigong Street, have fun in the Oriental Cultural and Creative Park, enjoy street concerts in Luoyi Ancient City and Lijingmen, and so on. Catering to the consumption needs of young people, Luoyang has made great efforts to promote the "night-time economy" and deep integration of ancient city culture and night leisure consumption, to energize cultural and tourism consumption.

In view of the new forms and changes in the tourism market that are convenient and lightweight, Luoyang has launched new products such as RV accommodation, tent-featured cabins, and health vacations to attract more and more tourists to enjoy the slow life in the countryside. The city has continued to promote the field trip-related tourism industry, and its combination with immersive experience, so that students can gain both theoretical and practical knowledge. With the launch of special cultural tourism products such as e-sports events and trendy entertainment, Luoyang Cultural Tourism has created a "spark" in the frequent encounters with online games and e-sports, which have become innovative attempts for the transformation and upgrading of the cultural tourism industry. It has also explored innovation and created high-quality performing arts projects, allowing tourists to experience the rich history and culture of Luoyang in immersive experiences.

Nowadays in Luoyang, all kinds of new scenarios and new forms of cultural tourism consumption are constantly emerging, bringing new experiences to tourists and making many young people yearn for it.

Luoyang ranks fourth in the top 100 list of the 2023 National Communication Index of city level, and is listed among the top ten popular tourist cities in the country, becoming one of the most popular tourist destinations in the country.

Since 2023, Luoyang has made full use of new communication methods such as mobile terminals and interactive ways to innovate the modern expression of traditional culture, promote cultural brands at city level, and tell the story of Luoyang in a young and fashion way. That's why it became a hot search and stood out online.

Seizing the opportunity, taking advantage of the momentum, and unswervingly following the development path of the new cultural tourism industry, Luoyang will better transform cultural and tourism resources into development edges, and create a new ground for the integrated development of cultural tourism industry and cultural and creative products!

(Source: lyd.com.cn)