Luoyang Cultural Tourism Goes Viral: Embracing Internet Thinking in a 4000-Year-Old Ancient City

Jinding Architectural Complex of Laojun Mountain scenic area in Luanchuan County  [Photo by Han Chaoyang from Xinhua] 

In 2023, Luoyang welcomed 135 million tourists. During the Spring Festival and May Day holiday in 2024, the city saw 11.1353 million and 6.8387 million visitors respectively. Despite these impressive numbers, the development of Luoyang, a city renowned for its culture and tourism, had previously hit a bottleneck. To find a solution to this problem, this 4000-year-old city thought like a netizen.

Since 2022, Luoyang Ancient City has been developing a clear strategy centered on creating immersive experiences with its rich history and vibrant Hanfu (traditional Chinese clothing) culture. Leveraging its breathtaking landscapes, deep cultural heritage, and robust infrastructure as "hard resources", Luoyang has embraced creativity, enthusiasm, and attentive service as its “soft power” to resonate deeply with visitors. Luoyang’s successful transformation marks a shift in the cultural tourism industry. It's no longer just about having the best attractions; it's about winning people's hearts. Now, visiting Luoyang, donning Hanfu, and wandering through the ancient city have become a top item on many travelers' lists.

(Source: Xinhua)